KRILLZ - NOT IN THE MOOD [67%]
Exploring Krillz's “Not In The Mood': A Dynamic Fusion of Musical and Visual Narratives
Krillz, the 18-year-old rapper hailing from Islington, North London, has been making waves with his rapidly growing organic fan base. A notable feature of Krillz's approach to music is his refusal to confine himself to a single sound. His music is driven by a genuine desire to inspire personal and collective growth, encouraging listeners to improve their lives.
Krillz's significant online presence, boasting over 70K subscribers on his YouTube channel, is a testament to his self-promotion skills. In an industry where many young artists opt for established promotion channels, Krillz stands out by independently showcasing his work. The music video for "Not In The Mood", directed by Big Boss RG and produced by Resistant Productions, offers a visual feast with high-quality scenes. DUB 5's Studio A makes a cameo, utilising the analog desk and PMC Sound system.
The music production, unfortunately, falls slightly short of the overall quality. Despite the absence of information on the track's producer, the beat boasts hard-hitting drums but lacks the depth of musicality. The kick drum, in particular, comes off as distorted and unprofessional. The absence of variation in a loop throughout the entire track represents a notable drawback in the production aspect.
Krillz's lyrical prowess, on the other hand, shines through. The artist skillfully weaves his words to convey a range of emotions and experiences. Tracks like "Not in the Mood" showcase Krillz's ability to deliver a powerful and motivational message, touching on themes of patience, perseverance, and the challenges of navigating the music industry.
The accompanying visuals enhance the narrative, with Krillz taking viewers on a journey through North London, emphasising his authenticity and commitment to his roots. The carefully coordinated yellow outfit adds a touch of style, ensuring Krillz stands out in every scene. The music video's storyline, including the symbolic use of a duffle bag, adds depth to the visual experience.
DUB 5’s exclusive interview with the music video director, Big Boss RG, sheds light on the creative process behind the narrative elements. The collaboration between Krillz, JV Entertainment and Big Boss RG resulted in a well-executed production. Working with Krillz is described as a pleasure, with his organic energy contributing to the positive atmosphere during the project.
KRILLZ, STUDIO A, DUB 5
The decision to choose DUB 5 Studio A for the radio scene is attributed to the studio's excellence and the ideal setup it offered. A team effort, involving Krillz, the director, DOP, editor, producer and executive producer, played a crucial role in bringing the music video to life.
In conclusion, Krillz's "Not In The Mood" presents a mix of strengths and weaknesses. While the music production could benefit from refinement, Krillz's lyricism, combined with the captivating visuals and narrative elements, showcases the artist's potential for growth.
DUB 5 REVIEW SCORE: 67%
Note: The review score reflects the track's overall impact, production quality, lyrical content and authenticity within the context of the genre.
