“20 in My Cup” Music Video Released: ypclzz Puts Swindon in the Spotlight
Swindon’s own ypclzz is making waves as one of the UK’s most exciting emerging talents. The 18 year old rapper has officially released his debut Spotify single, “20 in My Cup,” alongside its highly anticipated music video. Directed by NYDUS, the video is a raw and vivid portrayal of ypclzz’s hometown, shot entirely in striking black and white to amplify its gritty, cinematic tone.
VIDEO + INTERVIEW BELOW.
“20 IN MY CUP” OFFICIAL ARTWORK
Produced by DUB 5, the video highlights iconic local backdrops that ground the track in the artist’s roots. From gritty urban streets to the unmistakable presence of DUB 5’s signature cocaine-white Range Rover, “20 in My Cup” elevates ypclzz’s narrative and places Swindon on the map for UK rap.
The release follows the success of ypclzz’s earlier video, “Flyer,” which he released 11 months ago in January. The project, a collaboration with DUB 5. CO, became the most popular video on the DUB 5 channel, amassing over 1.1k views. This momentum sets a high bar for “20 in My Cup” to continue his rise in the UK rap scene.
The track’s beat, produced by signed producer Fifty7 Beats, underscores ypclzz’s evolving sound and his chemistry with NYDUS, who also served as the track’s executive producer and handled recording, mixing, and mastering. A cameo from KDthePoet adds depth to the storyline, connecting this release to ypclzz’s earlier work.
Interview with ypclzz
What are your overall thoughts on the music video? Including the process, mood, and working with NYDUS, the director?
“Working with NYDUS always creates a movie. We’ve been working for a good amount of time and have built such good chemistry that we always come out with straight bangers.”
What’s in store next year, 2025, for ypclzz?
“STTAIGHT MOVIESS🎥!!!”
Out of hundreds of artists to work with DUB 5, how does it feel to be one of only two signed artists?
“Being one of two signed artists of DUB 5 is a privilege in many ways. I personally think it’s only right that I was signed because he (NYDUS) completely understands my background and where I am trying to take this music thing.”
With “20 in My Cup” now streaming and the video live, ypclzz is not just putting Swindon on the map but carving a path to national recognition in the UK’s rap scene.
FULL CREDITS:DIRECTED BY NYDUS
SHOT IN SWINDON, UK
VIDEO PRODUCED BY DUB 5
ypclzz - “20 IN MY CUP”
WRITTEN BY ypclzz
BEAT PRODUCED BY FIFTY7 BEATS
EXECUTIVE PRODUCTION BY NYDUS
RECORDED, MIXED & MASTERED BY NYDUS @ DUB 5 LONDON